How to Set Up WordPress Form Conversion Tracking In Google Analytics [Step by Step Guide]

Last Updated on 3 years by Go Review Rite

What is Conversion Tracking and Why It is Important?

Conversion tracking is all about measuring metrics that have to deal with your campaigns to determine if they are providing the results you want. The results you would want would depend on the type of site you have.

What is WordPress Form Conversion Tracking All About?

If you set up a WordPress form to gain more users by having them sign up to your newsletter or added to your email list, you would want to know if the form is doing just that. This is what WordPress Form Conversion Tracking is all about.

Using Google Analytics, you can find pages on which your WordPress form perform the best and create new topics just like that page to get more people to sign up.

While creating a WordPress Form would help you get new loyal readers, you would need to track your form to maximize its potential.

Why You Should Use Google Analytics for Form Submission Tracking?

Google Analytics is one of the leading tracking software used many successful online business owners. Not only is it very accurate, but it also allows you to read up many metrics without paying a charge. Using Google Analytics, you can identify which forms get the highest submissions, identity the highest converting web pages, and optimize your form for higher conversions.

How To Track a Form Submission with Google Analytics?

MonsterInsights is one of the best WordPress plugins for Google Analytics and should help you track every available metrics with ease. In this guide, you will learn how to create a WordPress form and track it using Google Analytics with MonsterInsights.

Tracking Form Conversions

By default, you will find that you can’t use Google Analytics to track form submission and their conversions from your WordPress dashboard. You can enable this feature using MonsterInsights, and the process is very easy. You won’t have to worry about typing lines of codes to get things done.

First, you have to install and activate the MonsterInsights Forms addon. This should help you track all your forms, gain in-depth insights, and track events in Google Analytics for form submissions.

Using MonsterInsights, you can track WordPress form conversions with Google Analytics in three ways.

1. How to Track Form Submissions as Events

This method is easy just like the rest. To get started, ensure you already have the MonsterInsights plugin on your site and have it connected with Google Analytics.

Once you’ve set up everything, you can follow the string Insights » Addons. Search for the MonsterInsights Forms addon and click “Install”.

With the addon installed, you can go ahead and activate it. When the status changes to active, then you know that the addon is ready to be used.

With that, a form report showing all your forms will appear on your WordPress dashboard. If you don’t see it immediately, go to Insights >> Reports and click on the Form tab. Your form reports will load up right away.

Here, you will find every metric you would want to see. You will see the total number of impressions and conversions for each of your forms. You can check in percentage to give you a clearer view.

This method is pretty easy but it is not the only way to check your WordPress forms conversions on Google Analytics. There are other methods that will give you more in-depth details about your forms’ performance.

2. How to Tracking Form Conversions as an Event Goal

This method will take a bit more time but will give you more in-depth data. Tracking your form conversions this way would require you creating a goal for conversion tracking.

To get this going, you would have to sign in to your Google Analytics account. Select the website you want to create the new goal for.

Click Admin on the left-hand panel and move to the View column and click Goals

You will find the +New Goal button at the top of the web page. Click it to create a new goal.

You will be required to type in the name and description of your goal. In the goal type, choose Event and click to Continue.

In the next step, you will have to explain your goal in-depth. You will find some default options which should be left as they are unless you have some special customizations you want to make. To provide the Event Label, go to a page where you will find your WordPress form, right-click on your form and tap Inspect. Look for the form id, copy it, and paste in the Event Label in your Google Analytics.

To determine the Event Label, go to any page on your site where you can a WordPress form, right-click the form and tap Inspect.

You should find the form Id as shown below. Copy it and paste as you event label.

To verify the information, navigate to Behavior >> Events >> Overview and click Form

Select the Event label option as your primary dimension and check whether you can find the form id in your Event Label list.

Go back to the goal setup page and specify the form id in the Label field and click Save.

3. How to Track Form Conversions With Destination Goal Type

This is one of the most common ways of tracking form conversions. It will require you to create a destination goal type which means creating a thank you page.

To do this, log into your Google Analytics account, select the website you want to create the new goal for.

Click Admin on the left-hand panel and move to the View column and click Goals

You will find the +New Goal button at the top of the web page. Click it to create a new goal.

You will be required to type in the name and description of your goal. In the goal type, choose Destination and click to Continue.

How to View Your Form Submissions in Your Events Report

It takes about 48 hours for Google Analytics to gather data on your form views and conversions. Once that’s done, you can view them by going to Behavior >> Events >> Overview. In the Event Category sections, click on form.

Click on Event Label stats for each form on your site

With that, you should be able to see the impressions and conversions on your forms.

How to Set Up WPForms Tracking in Google Analytics

WPForms is notably the best drag and drops for WordPress sites. With it, you can create almost any type of WordPress forms including contact forms, donations forms, online surveys, and order forms.

If you already have WPForms enabled on your WordPress site and you want to set up forms tracking in Google Analytics, this guide would help.

You will have to create events and then name form submissions as goals

How to Use MonsterInsights to Track WPForms Conversions

To start tracking WPForms conversion, you need to go to Insights >> Addons and find Forms Addon. Tap to install it. Once installed, activate it.

With that, MonsterInsights will immediately track your WPForms conversions. This is way easier than having to do it from Google Analytics especially if you’re not a techie person.

How to View WPForms Conversion Reports

Using MonsterInsights, you should be able to view real-time forms conversions reports right off your WordPress dashboard rather than having to log into your Google Analytics account.

To do so go to Insights >> Reports in your WordPress admin area and you will find the Overview Report of your site.

At the top menu, look for and click the Forms link.

You will find your WPForms report including the details of the impressions, conversions, and conversion rate.

To check out more details about your WPForms reports, you can click the View Full Forms Report button at the bottom of the page.

You will be directed to your Google Analytics account. Navigate to Google Analytics >> Behavior >> Events >> Top Events.

Here, you will find the total impressions and conversions triggered by your WPForms.

You can check the impression of each of the forms separately by tapping on the Event Label link in the Form report Primary Dimension.

You will find the total no of events for your WPforms forms. This includes all impressions and conversions in your Google Analytics account.

Simply click on the form name one by one to check their metrics separately. In each form, you will be able to read the impressions and conversions separately.

Conclusion

With that, you’re done. This process requires a lot of patience to follow and setup, however, it is much easier than having to do it with Google Analytics. Using MonsterInsights, you won’t have to worry about codes or having any technical knowledge to get your site connected.

While this guide talks more about WPForms, you should be able to follow the same steps and get similar results if you’re using another form builder plugin on your site. However, WPForms remains the best choice for professional web owners. It allows you to build more forms rather than just signup up forms for getting new readers. You should be able to create more engaging forms like online surveys which boosts your chance of expanding your reader base.